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Professional Bio
Resume
Projects
Skills

 

CRM

MARKETING STRATEGY

BUSINESS DEVELOPMENT

CONTRACT NEGOTIATION

ONLINE MARKETING

REAL ESTATE

LEAD GENERATION

CUSTOMER ACQUISTION

STRATEGY

LEADERSHIP

PRODUCT DEVELOPMENT

SAAS

MERGERS AND ACQUISITIONS

 

2010 - present

2010 - present

 
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Michael Sorenson

CEO & PRESIDENT | SORENSON TECHNOLOGY, LLC & SORENSON ENTERPRISES

 

Address: Dallas, Texas

E-mail: Michael.Sorenson@iCloud.com

Tel: (469) 314-6526

Summary

Motivated Business Development and IT Manager with over 6 years marketing and product development experience enabling startup, established companies, and celebrity clients to increase leads and revenue.

 
Experience

 

IT Leads/Systems Consultant | Locker 81 Fundraising Solutions, LLC | 01/2014 - Present

 

  • Identified key growth opportunities for the business through strategic alliances, product diversification into vertical industries, and online storefront presence through various eCommerce platforms. Maintained account plans for 20 top client accounts including The Fellowship of Christian Athletes, The Tim Brown Foundation, The Oakland Raiders, and Veterans Benefits.

 

  • Leveraged knowledge of customers, market trends and principal to successfully re-brand and market Smart Giving Prepaid MasterCard Debit Cards.

 

Business Development Manager | Market Leader, Inc. / Trulia, Inc. | 11/2011 – 1/2014

 

  • Identified strategic partnerships and gathered market information to gain a competitive advantage in the CRM and Automated Marketing SaaS industry for enterprise solutions. Tracked RFPs and bids to develop new enterprise level accounts/partnerships including SalesForce.com and FedEx.

 

  • Managed internal technology team over Trulia/Market Leader infrastructure and data systems integration.

 

Business Development Manager | MyRealEstateTools.com | 3/2011  - 11/2011

 

  • Generated new sales opportunities through direct and telephone selling and email-based campaigns to create higher market penetration in the real estate professionals-CRM industry. Created and conducted unique marketing proposal presentations and RFP responses for REALOGY Brands (Coldwell Bankers Real Estate, ERA, and Sotheby's International Realty.

 

  • Partnered with regional corporations to establish direct marketing channels and streamline company operations with Keller Williams Real Estate Corporate and Regional Market Centers.

 

Account Manager | Circle P Real Estate, LLC | 1/2010  - 3/2011

 

  • Planned, created and delivered commercial, land, ranch, and farm sales marketing presentations. Developed and successfully executed sales strategies and marketing plans for multiple $10 Million+ land/ranch properties in Texas, Colorado, and New Mexico.

 

Marketing Manager  | RE/MAX Masters, LLC | 02/2008 – 1/2010

 

  • Identified, developed and evaluated marketing strategies based on knowledge of customer/agent objectives and market trends. Designed and executed an average of 30 integrated marketing plans each quarter.

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